About Downforce Studios

Downforce Studios was founded in 2018 — but the road started long before that.

I’m Chad Kroening — a Navy veteran with a lifelong obsession with motorsports. I always wanted to drive racecars, but like a lot of dreams, funding was hard to come by. So I grabbed a camera and found another way in.

The Navy taught me discipline. Life has taught me focus. Photography lets me bring both to every shot I take. Whether it's high-speed panning on a hot corner or a clean headshot in the paddock, I don’t miss.

Road America is home turf, but my kit stays flight-ready. I can travel. I can shoot. You do your thing — I’ll do mine.

Downforce Studios isn’t just about capturing moments. It’s about making them unforgettable.